Free Treats

The Three Rules of
Good Communication

There are only three rules that professional communicators really need to know. Here they are.

The Two Charts of Doom

Population control in the marketing process including the "Over-Populated Approval Process," and the "Length-of-Meeting Inverse Goal Reversal Nullification Process." Huh?

Five Ways to Kill a Great Idea

The idea was brilliant. Simple and refreshingly original, sure to pique the interest of your audience like never before. But then suddenly it is struck dead before your very eyes. How did it happen?

How to Build Your Own
Random Improvement Generator

Not quite happy with your communications concept? Try using the Bidlack Random Improvement Generator.

How To Keep Committees from
Turning into Evil Monsters

You've seen it happen. Committees with the best of intentions can get wildly out of control... you've seen it happen. Here's how to make it not happen.

Stop Thinking Like You

When considering if a communications idea is good or bad, people incorrectly but frequently imagine themselves as the target audience. This is a bad idea. Find out why.

The First & Second Five Rules of
Communicating with the Black Dog

See the big picture. Stand out. Be brief. Know your niche. Make sense. First Five Rules.

Always appear professional. Choose the best mechanism. Know your soul. Be visually consistent. Realize that your audience is not interested in your message. Second Five Rules.